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Cookie Policy

Last Updated: March 2026  •  Effective Date: January 2025

This Cookie Policy explains how FyrePress uses cookies, LocalStorage, and similar browser storage technologies when you visit fyrepress.com. It explains what these technologies are, why we use them, and your rights to control how they are used on your device.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device by websites you visit. They are widely used to make websites work efficiently, as well as to provide information to site owners about user behavior patterns. Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie.

Cookies serve many purposes. Some are essential for the operation of a website — for example, enabling you to log in to secure areas. Others are used to remember your preferences or settings so you don’t have to re-enter them every time. Still others are used for analytics — counting the number of visitors and seeing how they move around a site — and for advertising purposes, delivering content that is relevant to your interests.

It’s important to note that FyrePress uses very few traditional cookies, and none of our first-party storage mechanisms collect or transmit the tool inputs you enter. Our primary browser storage mechanism is LocalStorage (described in Section 2), which offers a more privacy-preserving experience than traditional session cookies for our use case.

2. Technical Implementation: LocalStorage

Unlike traditional tracking cookies, FyrePress primarily uses the browser’s localStorage API to save your configuration preferences and tool form state directly on your device. This data is stored locally in your browser’s own storage layer and never travels to our servers. It is also inaccessible to third-party scripts running on the same page, since LocalStorage is strictly scoped to the origin domain (fyrepress.com).

We use LocalStorage to persist your in-progress form inputs within a tool session so that you don’t lose your work if you refresh the page.

Storage Key Purpose Type Retention
fp_[tool_name] Saves in-progress form values for each tool LocalStorage Until cleared or reset

You can clear all LocalStorage data at any time: open your browser’s developer tools, go to Application (Chrome/Edge) or Storage (Firefox), select Local Storage, and delete the entries for fyrepress.com.

3. Cookie Categories

Cookies and browser storage can be grouped into several functional categories based on their purpose. Here is how the technologies used on FyrePress map to these standard categories:

Strictly Necessary

LocalStorage entries that enable core tool functionality — such as preserving your in-progress form inputs across page refreshes. These cannot be disabled without breaking tool usability. No consent is required for these under most privacy frameworks, as they serve no tracking purpose.

Preferences / Functionality

We do not store visual theme preferences. LocalStorage is used only for in-progress tool inputs.

Analytics

Cookies set by Google Analytics (_ga, _gid) and Microsoft Clarity fall into this category. They measure site usage in aggregate to help us improve tool design. They do not capture tool inputs.

Advertising / Marketing

Google AdSense may set cookies used to serve interest-based ads and measure ad performance. These cookies are managed entirely by Google and subject to Google’s own privacy and cookie policies. Users in applicable regions are given consent controls before these cookies are activated.

4. Third-Party Cookies in Detail

The following third-party services operate on FyrePress and may set their own cookies independent of our control. We have no direct access to the data these services collect through their own cookies.

Google Analytics

Sets _ga (2-year expiry) and _gid (24-hour expiry) cookies to distinguish users and record session-level statistics. These cookies help us understand which tools attract the most users and where usability improvements are needed. Google may use this data in accordance with its own privacy policy.

Google Privacy Policy →

Google AdSense

When ads are displayed, Google AdSense sets cookies including IDE and NID (managed by Google’s ad infrastructure) to deliver interest-based advertising and measure the effectiveness of ad campaigns. These are advertising cookies subject to regional consent requirements.

Manage Google Ad Settings →

Microsoft Clarity

Used for heatmaps and anonymized session recording to improve layout and UX decisions. Clarity sets its own session identifier cookies. All form input fields within FyrePress tools are configured as “masked” elements in our Clarity implementation, ensuring that no form data — including any credentials or configuration values — is captured in session recordings.

Microsoft Privacy Statement →

5. Cookie Duration Reference

Cookies are classified by how long they remain on your device. Session cookies expire when you close your browser, while persistent cookies remain until their set expiry date or until you delete them manually.

Cookie / Key Provider Type Duration
_ga Google Analytics Analytics 2 years
_gid Google Analytics Analytics 24 hours
_clsk / _clck Microsoft Clarity Analytics Session / 1 year
IDE / NID Google AdSense Advertising Up to 13 months

6. Managing Cookies

You have full control over how cookies are stored on your device. Here are the primary ways to manage or disable cookies:

  • Browser Settings: All modern browsers allow you to refuse new cookies, accept only certain cookies, or delete existing cookies via the Settings or Preferences menu. Instructions vary by browser — look for “Privacy & Security” settings in Chrome, Firefox, Safari, or Edge.
  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent your site visit data from being sent to Google Analytics across all websites you visit.
  • Google Ad Personalization: Visit Google Ad Settings to opt out of interest-based advertising. Opting out does not remove ads; it means ads are served without personalization based on your browsing history.
  • Microsoft Clarity Opt-Out: Visit Microsoft Clarity Opt-Out to prevent session recording on sites using Clarity.
  • Industry Opt-Out Tools: Use the DAA Opt-Out Tool (US) or Your Online Choices (EU) to manage interest-based advertising preferences across multiple ad networks at once.
  • LocalStorage: Clear FyrePress LocalStorage via DevTools: F12 → Application → Local Storage → fyrepress.com → select entries and delete.

Note: blocking analytics and advertising cookies does not affect the core functionality of any FyrePress developer tool. All tool generation runs client-side and has no dependency on cookies.

7. Your Consent Rights

Under the EU General Data Protection Regulation (GDPR), the UK GDPR, the ePrivacy Directive, and similar regulations, users in applicable jurisdictions have the right to be informed about cookies and to provide or withdraw consent for non-essential cookies before they are placed.

FyrePress acknowledges these rights. Our use of strictly necessary LocalStorage (form persistence, theme preference) does not require consent as it serves a legitimate functional purpose with no tracking component. Analytics and advertising cookies — where set by third parties — are subject to those providers’ own consent mechanisms, which may include region-specific consent banners.

If you are a user in the EU, EEA, UK, California, or another region with specific cookie consent requirements, and you believe our cookie practices do not comply with applicable law, please contact us directly at hello@fyrepress.com. We take compliance seriously and will investigate and respond to all such concerns.

8. Updates to This Policy

We may update this Cookie Policy as we add new tools, change our third-party service providers, or respond to changes in applicable law. The “Last Updated” date at the top of this page will reflect any revisions. We encourage you to check back periodically, especially if you use FyrePress regularly or have specific privacy concerns about cookie use.

Cookie Questions?

If you have questions about how FyrePress uses cookies or browser storage, want to exercise your rights, or have a concern about a specific cookie we haven’t addressed in this policy, please reach out.

hello@fyrepress.com